With your help and support we can build the profession of tomorrow

Why choose insurance

Most people’s view of insurance is heavily influenced by traditional media, such as television and newspapers, and by their family and friends. Advertisements focusing on price tend to resonate more than any positive stories around the social value of insurance, and there is also the age-old problem of insurance being a grudge purchase, with the only interaction coming when a claim needs to be made.

This goes some way to explaining why most people continue to disregard working in insurance. It also shows the importance of making sure that the public know more about what our profession has to offer and the CII works actively with the profession to showcase the wide range of opportunities available.